Circuit City’s failure

March 15, 2009

So Circuit City is gone for good.  The business news coverage has offered a variety of reasons.  Competition from Walmart, commissioned sales staff, etc.

But of course Best Buy has been doing quite well.

I always felt depressed the few times I walked into one of their dark, low-ceiling and cramped stores.  Meanwhile walking into an open, bright and vibrant Best Buy kept me wanting to come back, even if just to browse.

To me it was all about the sensory experience.  Never underestimate the ‘soft’ factors: architecture, design, use of color, ambient music, etc.

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